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red seal toothpastes

A smile speaks for itself.

That’s why we work hard to create natural products to protect your smiles.

We’ve worked with pharmacists and naturopaths to develop a range of toothpastes made out of all-naturally derived ingredients, helping you to have a healthy mouth with whiter teeth, strong gums and lasting fresh breath.

But it’s not just about what we put in our toothpastes – it’s also about what we leave out. All of our toothpastes contain no added fluoride, and no parabens, triclosan, peroxide, potassium nitrates or strontium chloride.

Find out more about our products below so you can make good choices, and make them smiling.

  • Propolis
  • Baking Soda
  • Natural
  • Natural Kids
  • Smokers
  • Natural SLS Free
  • Herbal
  • Lemon SLS Free
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RED SEAL Propolis Toothpaste

Propolis Toothpaste


Straight outta New Zealand!

New Zealand made bee propolis has antiseptic and antibacterial properties that help protect your family’s mouth and gums against ulcers and infections.

With a mild minty taste, Red Seal Propolis Toothpaste helps reduce cavities, gingivitis and plaque build-up.

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RED SEAL Baking Soda Toothpaste

Baking Soda Toothpaste


Fresh & white smiles for the whole family

Baking Soda toothpaste brings a powerful, minty flavour for fabulous mouth freshness. It removes stains and food particles while neutralizing plaque acids after it breaks down into tiny particles able to penetrate teeth.

For whiter & cleaner teeth, try our baking soda toothpaste for gentle but strong stain-removal.

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RED SEAL Natural Toothpaste

Natural Toothpaste


It doesn’t get much more natural than this!

If you’re looking for a natural and refreshing way to clean your teeth our Natural Toothpaste combines 12 herbs and minerals to provide an effective experience.

Particularly popular with children because of its mild fresh taste and liquorice sweetness, Red Seal Natural toothpaste is paraben and colour free.

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RED SEAL Natural Kids toothpaste

Natural Kids toothpaste


Healthy kids, healthy smiles!

This yummy, peach and banana “bubblegum” toothpaste is naturally flavoured and sweetened making it safer for children if they swallow.

Free from SLS, parabens, colour, triclosan, peroxide, potassium nitrates, strontium chloride, and other harsh chemicals.

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RED SEAL Smokers Toothpaste

Smokers Toothpaste


Smoking hot smiles!

Whether you are a smoker or not, Red Seal Smokers toothpaste has a strong peppermint flavour to purify breath and keep it fresher for longer.

Use natural ingredients to remove stubborn stains from your teeth.

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RED SEAL Natural SLS free toothpaste

Natural SLS free toothpaste


No SLS? No problem!

If you’re looking for a natural and refreshing way to clean your teeth, this mild, minty toothpaste with liquorice sweetness is very popular with children but also suitable for the whole family.

Red Seal’s Natural SLS free toothpaste uses lauryl glucoside as an alternative to sodium lauryl sulphate (SLS), and combines natural herb extracts and oils to create effective toothpaste.

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RED SEAL Herbal Toothpaste

Herbal Toothpaste


Using the goodness of nature…

Red Seal Herbal toothpaste contains 11 herbal extracts renowned for their cleansing, astringent, anti-microbial, and refreshing properties.

Helps to prevent tooth decay and the build up of plaque, and uses mint and menthol extracts to enhance breath.

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RED SEAL Lemon SLS free toothpaste

Lemon SLS free toothpaste


Mint free toothpaste with a fruity flavour!

With a distinct and refreshing natural lemon flavour, this product has a low salicylate formula suitable for people allergic to salicylates and people using homeopathic remedies.

Free from SLS, parabens, colours, triclosan, peroxide, potassium nitrates and strontium chloride for your peace of mind.